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$540M forecast fuels renewed Kyle Busch–Rebel Bourbon NASCAR deal
The decision by Rebel Bourbon to renew and expand its backing of Kyle Busch arrives at a moment when the whiskey brand’s parent company is projecting $540M in sales,…
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What do Tom Brady and Jimmie Johnson have in common? NASCAR
Tom Brady and Jimmie Johnson built their legacies on very different playing fields, yet their paths keep converging at high speed. The seven time NASCAR champion and the seven…
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Michael Jordan flexes business muscle with major 23XI Racing deals
Michael Jordan is turning his NASCAR venture into a showcase of his business instincts, using 23XI Racing as a platform to secure heavyweight commercial deals and strategic settlements. What…
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Corey LaJoie locked in for Daytona Truck race with Henderson entry
Corey LaJoie’s already packed Speedweeks schedule just grew even more demanding, with confirmation that he will compete in the NASCAR Craftsman Truck Series opener at Daytona for Henderson Motorsports.…
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